Q. Is there any mailing format that consistently performs better than the others ?
A. In a word, no. But you can take advantage of the fact that Direct Mail allows for testing with prompt results. So you can determine the format and approach that works best and provides maximum cost-effectiveness for your market.
Q. What questions should I ask when I'm reviewing a piece of Direct Mail copy?
A. Here are a few suggestions:
Is it clear?
Is it interesting?
Does it speak to the recipient's needs and desires?
Does the opening sentence irresistibly pull the reader in?
Does it pile on the benefits?
Is it concise? (By concise, we mean, does it avoid unnecessary verbiage in doing the job it has to do?)
Is it believable? (Remember, the purpose of all advertising is to generate believability. One exaggerated claim or bit of excess "hype" can lose your prospect's trust right then and there.)
Is it totally, 100% about the recipient? (A good Direct Mail piece should appear completely selfless. It's not about you. It's about what you can do for the prospect. It's not about your product or service. It's about what your product or service can do for the prospect. Never brag or boast. Always show that you understand your prospect's needs, care about those needs, and that you're in business to meet them.)
Just need Magnets? No Problem. Stand-alone magnet are available.
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Like most printing, our Magnet Mailer pricing is separated into several tiers based on quantity. The grid below will give you a quick estimate based on pricing, any increments between quantities will have the same price per piece as the starting point for the tier. Our minimum order quantity is 500 and increases must be at least 250 pieces.
Magnet Mailer Technical Specifications
Postcard and Magnet are printed in full color process and the artwork may bleed.
Please extend bleeds .25” beyond edge.
Standard Postcard Size is 5.25”x8.5”
Standard Magnet Sizes are 2”x3.5”
We accepts most Adobe formats but prefer EPS with fonts outlined or PDF with fonts outlined.
We address directly on the postcard and require 2..375” x4” of empty space starting from the bottom right corner of the card for ink jetting.
We can mail First Class, Standard, or Non-Profit. We will always provided the postal indicia.
Magnets must be at least ½ inch from all edges to secure properly.