Thank you to all the members of Team MagnetMailers.com for such a great showing in the ShareNJ 5K on June 10. Team MagnetMailers.com joined over 5,000 participants in helping to raise over $500,000 for the NJ Sharing Network’s mission to save lives through organ and tissue donation. MagnetMailers.com is proud to be a corporate sponsor of NJ Sharing Network’s 25th Anniversary. For information on how you can help, go to http://www.njsharingnetworkfoundation.org
On January 22, 2012, postage rates will increase.
1st class (1 & 2 oz) $.424
3rd class $.281
1st class $.762
3rd class $.561
UPS has announced that UPS Ground services will increase a net 4.9% through a combination of a 5.9% increase in rates and a 1 percentage point reduction in the UPS Ground fuel surcharge.
According to the United States Postal Service, the estimated amount of fundraising dollars driven by non-catalog direct mail in 2010 was $5.2 billion. That’s right, billion. Isn’t it time that you tried Magnet Mailers for your next fundraiser?
$571 billion – The amount of sales in the U.S. driven by direct mail in 2010, up from $556 billion in 2009
2.4% – Increase from 2009 to 2010 in the amount of money business in the U.S. spent on direct mail advertising, with the figure rising to $45.5 billion last year.
$48 billion – The projected amount that U.S. businesses will spend on direct mail in 2011.
source: United States Postal Service Deliver Magazine, April 2011.
So you’ve gone electronic. Ok. How is that working out? And what does that really mean? Do you spam your constituents once a month? How are you sure that the right people are getting your email when the email that you have on file is firstname.lastname@example.org? How are you reaching new customers and contacts? Are you buying an email list or asking other customers to please send their friends email so you can spam them too?
Direct Mail is the elegant, professional, and personal way to attract more customers. Sending a physical message to someone that you value shows that you do indeed value them. When you can send that message in high quality, full color, and with something attached to it like a magnet, you give them something to hold on and remember you. Now they will start coming to your website and sending you emails instead of having you clog their email in-box.
When you market to your customers, what makes you different than your competition? Are you “The Best”, do you deliver quality products or services, do have great pricing? Well of course you do and so does everybody else. What you need to do is deliver a message that explains how you are special. What do you do that the other guy doesn’t do? Are you an urgent care that provides the services of an emergency room with out the costs and wait time often associated with ER services? That is something special. Tell your customers. Does your medical practice have a reputation for being able to relate to sick kids? Then emphasize that in your marketing. That is something special. Tell your customers. Create a call to action by creating a valuable message that makes the consumer want to buy your services.
Not sure what to expect when you place an order for Magnet Mailers? You can eliminate the guess work by requesting a product proof with your order. When you request a product proof, we will manufacture an actual hard copy sample of your Magnet, Magnet Mailer, or Fold-Over Mailer so you know exactly what you are getting before we go to press. Product proofs are only $60 including next day shipping. There is no charge for product proofs on orders over $6,000. MagnetMailers.com helps you get it right the first time with product proofs. Call us at 800-352-2333 for more info.
A direct mail project can be tricky so it helps to know a little about, not only the products to mail, but the regulations that affect the products that mail. Or better yet, it helps to know someone who knows a lot about the products and the in’s and out’s of mailing them. But no matter how you go about your project, always keep an open mind. There may be Postal Service regulations that you don’t know about or even more challenging, there may be regulations that are interpreted differently at different postal locations. MagnetMailers.com has the expertise to guide you through the mailing process. If you come to us with enthusiasm and an open-mind, you too can navigate the world of direct mail.
The Postal Regulatory Commission has announced a rate increase across the board effective April 17th 2011. The actual rates have not yet been announced but the maximum proposed increase is 1.74%. Stay tuned to MagnetMailers.com for more info as it become official.